Search Engine Optimization

SEO Articles & Knowledge

SEO with AI Overview (AIO)

Adapt to Google's AI Overview with high-value, in-depth content. Stay ahead while others fall behind in the evolving SEO landscape.

Gradient Overlays and SEO: The Right and the Wrong Way

When you create hero images, do you put a gradient overlay on them? Learn how it can affect your SEO!

How to Choose the Best Keywords in SEO

Learning how to choose keywords for SEO is important. Imagine a homepage of a website running with a “Welcome” header. Is this a good SEO keyword?

How Much Does SEO Cost?

Learn how much SEO campaigns cost for small, mid-size and larger companies. Explained by Dr. Sen with pricing and real project examples.

Does the Usage of Google Maps Affect Your SEO Rankings?

Does embedding of Google Maps effect the SEO and ranking of a landing page?

Successful Clickbait Campaigns: Yes, They Exist!

Clickbaits have a bad reputation. However, with the right clickbait strategy, they work pretty well. Actually, the biggest players use them every day.

Plagiarized Content on Fiverr

Everybody is talking about it. Content for $5 on Fiverr. But is it reliable? Read all about what we think of Fiverr.

Bounce Rates Are Not a Ranking Factor for SEO

It is a big misunderstanding among many SEOs that the bounce rate plays a significant role in ranking websites and pages in search engines such as Google. Here is why:

Negative SEO Impact of RSS Feeds

Why RSS feeds are SEOs worst nightmare and nobody seems to know about this! If you have WordPress or any other CMS installed that provides RSS feeds, you should disable it asap. Here is why…

Get more traffic using the SEO Fresh Content Technique

Content freshness is one of the oldest and still the most important algorithms and features in SEO. We’ll tell you how to regularly update your content to get better rankings in search engines.

Biggest SEO Mistakes: Orphan Pages

Almost every website has it and it hurts SEO. We’re talking about Orphan Pages – pages that exist on your website but are not linked to from anywhere. Learn more about how to find and what to do with them.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been around since there are search engines. The story of SEO basically starts with PageRank. It was developed in 1996 at Stanford University by the two founders of Google Larry Page and Sergey Brin—however, the algorithm is no longer in used as of 2025 today. But the algorithm showed for the first time that the positioning of websites and pages hon the search engine result pages (SERP) happens according to a certain algorithm. As a result, first webmasters became SEOs and optimized their websites accordingly. It has been over 20 years since the first SEOs started optimizing websites for the purpose of being ranked high. Meanwhile, it can be said that Google determines how websites should be built. The so-called Google Webmaster Guidelines tell the webmasters exactly what they need to do in order to appear in the highest positions of the SERP. Therefore, it is inevitable to know all Google Guidelines if one wants to get ranked high. Conversely, websites cannot be upgraded if they do not comply with Google’s policies. Add to that 20 years of SEO experience in the SEO space. Outside of Google, there are a number of experiences and insights that are regularly shared among SEOs. These are also partially confirmed by Google through numerous channels Google uses. For example, Google has provided numerous videos on YouTube as well as numerous blogs for SEOs. In addition, Google spokespersons target SEOs through numerous other blogs, forums, and social media channels. However sometimes, the best SEO knowledge can’t be found anywhere as some SEOs have exclusive knowledge about SEO techniques. We have shared some of that knowledge in this SEO blog category.

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