Search Engine Optimization

SEO Articles & Knowledge

The Ultimate SEO DIY Guideline 2024

Become an SEO expert and master the art of SEO with these practical DIY SEO techniques written by Dr. William Sen.

Successful Clickbait Campaigns: Yes, They Exist!

Clickbaits have a bad reputation. However, with the right clickbait strategy, they work pretty well. Actually, the biggest players use them every day.

Plagiarized Content on Fiverr

Everybody is talking about it. Content for $5 on Fiverr. But is it reliable? Read all about what we think of Fiverr.

Bounce Rates Are Not a Ranking Factor for SEO

It is a big misunderstanding among many SEOs that the bounce rate plays a significant role in ranking websites and pages in search engines such as Google. Here is why:

Negative SEO Impact of RSS Feeds

Why RSS feeds are SEOs worst nightmare and nobody seems to know about this! If you have WordPress or any other CMS installed that provides RSS feeds, you should disable it asap. Here is why…

Get more traffic using the SEO Fresh Content Technique

Content freshness is one of the oldest and still the most important algorithms and features in SEO. We’ll tell you how to regularly update your content to get better rankings in search engines.

Biggest SEO Mistakes: Orphan Pages

Almost every website has it and it hurts SEO. We’re talking about Orphan Pages – pages that exist on your website but are not linked to from anywhere. Learn more about how to find and what to do with them.

Top YouTube SEO Myths

A lot of rumors are known about how you can boost your YouTube channel. However, listen to this first, before you destroy your channel.

Are Content Delivery Networks (CDN) Good or Bad for SEO?

Using Content Delivery Networks (CDNs) may be good for your page speed. But they are a bummer when it comes to other SEO factors. You should use CDNs only when you really have to. Read all about SEO and CDNs!

The Importance of Blogs for SEO

Why are blog posts important when they provide valuable information but don’t necessarily convert? Here is why!

What’s the Title Tag in SEO and How to Use it

The Title Tag is essential when it comes to SEO. Here are some of the most important tips how to utilize this feature and how to avoid penalties from search engines.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been around since there are search engines. The story of SEO basically starts with PageRank. It was developed in 1996 at Stanford University by the two founders of Google Larry Page and Sergey Brin—however, the algorithm is no longer in used as of 2024 today. But the algorithm showed for the first time that the positioning of websites and pages hon the search engine result pages (SERP) happens according to a certain algorithm. As a result, first webmasters became SEOs and optimized their websites accordingly. It has been over 20 years since the first SEOs started optimizing websites for the purpose of being ranked high. Meanwhile, it can be said that Google determines how websites should be built. The so-called Google Webmaster Guidelines tell the webmasters exactly what they need to do in order to appear in the highest positions of the SERP. Therefore, it is inevitable to know all Google Guidelines if one wants to get ranked high. Conversely, websites cannot be upgraded if they do not comply with Google’s policies. Add to that 20 years of SEO experience in the SEO space. Outside of Google, there are a number of experiences and insights that are regularly shared among SEOs. These are also partially confirmed by Google through numerous channels Google uses. For example, Google has provided numerous videos on YouTube as well as numerous blogs for SEOs. In addition, Google spokespersons target SEOs through numerous other blogs, forums, and social media channels. However sometimes, the best SEO knowledge can’t be found anywhere as some SEOs have exclusive knowledge about SEO techniques. We have shared some of that knowledge in this SEO blog category.

German language Header