Search Engine Optimization

SEO Articles & Knowledge

How to Establish a White Label Agreement with an SEO Agency?

The secret to a thriving white label SEO partnership isn’t what you think. Get this wrong, and it’s only a matter of time before it crumbles.

Are AI Generated Images Copyrighted?

With the rise of machine-created images, known as AI images, the question of copyright ownership has become increasingly relevant.

Where to Start With SEO?

Starting an SEO campaign can feel overwhelming, but with the right steps, even complex tasks become manageable and straightforward.

Google Penalization of AI-Created Content

Is Google Penalizing AI Content?

Exploring how search engines assess website history and content quality: the balance between AI-generated content and user value.

Steps for an Ideal SEO Campaign

Guiding through key steps and items for a successful SEO campaign from start as outlined by best SEO experts in the industry.

How Long Does it Take for an SEO Campaign to See Positive Effects?

Discover how long it takes to see positive results from an SEO campaign: Learn the factors that affect the speed of SEO.

Why Germans Don’t Like WPEngine

In Europe and Germany, WPEngine is considered non-compliant with GDPR. Is this assessment justified, and which alternatives are available?

Pros and Cons of Using ChatGPT and AI Content for SEO

Learn how to create standout SEO-friendly content with ChatGPT while navigating its limitations, based on Google’s guidelines and best practices.

Top Reasons why ChatGPT won’t replace Search Engines, yet

1) Where Did You Get That? When a user interacts with ChatGPT and receives a response, they are left in

SEO & Social Media Marketing

Can Social Media Marketing be a part of SEO and vice versa? We put together the most important research items from an SEO perspective.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been around since there are search engines. The story of SEO basically starts with PageRank. It was developed in 1996 at Stanford University by the two founders of Google Larry Page and Sergey Brin—however, the algorithm is no longer in used as of 2025 today. But the algorithm showed for the first time that the positioning of websites and pages hon the search engine result pages (SERP) happens according to a certain algorithm. As a result, first webmasters became SEOs and optimized their websites accordingly. It has been over 20 years since the first SEOs started optimizing websites for the purpose of being ranked high. Meanwhile, it can be said that Google determines how websites should be built. The so-called Google Webmaster Guidelines tell the webmasters exactly what they need to do in order to appear in the highest positions of the SERP. Therefore, it is inevitable to know all Google Guidelines if one wants to get ranked high. Conversely, websites cannot be upgraded if they do not comply with Google’s policies. Add to that 20 years of SEO experience in the SEO space. Outside of Google, there are a number of experiences and insights that are regularly shared among SEOs. These are also partially confirmed by Google through numerous channels Google uses. For example, Google has provided numerous videos on YouTube as well as numerous blogs for SEOs. In addition, Google spokespersons target SEOs through numerous other blogs, forums, and social media channels. However sometimes, the best SEO knowledge can’t be found anywhere as some SEOs have exclusive knowledge about SEO techniques. We have shared some of that knowledge in this SEO blog category.

German language Header