Search Engine Marketing

Paid Search Articles & Knowledge

Should I Use Diversity and Inclusion Images on My Website?

As society evolves, images featuring multicultural people on websites, raise questions about considering diversity in our choices.

Ultimate Guide to the World of PPC Marketing

This Guide 2025 uses pragmatic examples to teach you everything about the world of Pay Per Click (PPC).

Successful Clickbait Campaigns: Yes, They Exist!

Clickbaits have a bad reputation. However, with the right clickbait strategy, they work pretty well. Actually, the biggest players use them every day.

SEO GEO Targeting & Intelligence

GEO targeting has been used for many years, but since Google changed its algorithm in September 2016, the game has changed. Find out more about GEO targeting with SEO.

Online Yoga Industry

GEO targeting has been used for many years, but since Google changed its algorithm in September 2016, the game has changed. Find out more about GEO targeting with SEO.

Importance of Landing Pages in SEM/SEO

A Landing Page, also called is the key to more traffic and conversions in SEM/SEO. But what is a Landing Page/Squeeze Page really?

Why you need a PPC/Ad Specialist

Engaging a PPC specialist may look like lots of costs. But in the end, it is the only way to guarantee a successful campaign. Find out why.

What is Search Engine Marketing (SEM)? One of the disadvantages of SEO is the time it needs to be done. Before you can see some results, usually it takes a couple months before Google can trust your website. Especially when you’ve just launched. SEM is nothing more than paid positions on the search engine result pages. Google’s form of paid positions is AdWords and allows users to rank for certain keywords. But SEM is not necessarily focused on search search engines. It can be used throughout the web hemisphere and finds it’s place on Social Media as well. Facebook Ads is one of the most common platforms right after Google AdWords.

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