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As more features and technology around web development arose, websites became slower, especially on mobile devices.
The more sophisticated a page is, the more time it needs to load on a mobile device. At the same time, Google doesn’t like pages that are stuffed with technology, including videos and animation. This would often slow down the overall load time and impair the user experience.
A website may have a great design, look and feel, but what good is that when no one is there to see if Google refuses to drive traffic to it?
What are Accelerated Mobile Pages (AMP)?
As usual in life, when things get complicated people tend to simplify things. This is where AMP Pages come into play.
AMP stands for Accelerated Mobile Pages, and is a project led by Google launched in 2015. It’s a collection of guidelines that sets a new approach to a more simplified technology, and so far more than 25 million websites have implemented it.
Google announced that it would enforce the AMP implementation on websites starting February 2018.
What is the main advantage of AMP?
The main benefit of AMP is it helps pages load faster, resulting in users receiving content quicker. It is important to remember that the majority of the world is still on slow wireless connections, and does not operate on high-speed cable internet.
What about disadvantages of AMP?
The main issue with AMP is that now your pages are displayed by Google within their own product. It is often difficult for users to find their way out of an AMP and switch back to the real, mobile version.
Is AMP important for SEO?
As stated before, AMP helps improve load times, so it can potentially help your pages rank better than before if users bounce less frequently and explore your content. It is rumored that AMP is a ranking factor as of the Mobile First Index rolling out, but this is of course only a rumor.
Ultimately, it is up to you if you want to implement AMP on your site and measure the results. If you would like to learn more about AMP, contact us anytime!
