We Focus Our SEO on Accounting Firms
Our specialization enables us to understand the unique needs of the Accounting industry, offering you the advantage of working with dedicated SEO experts.
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Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.
Up to 350% and more conversions are likely to happen with SEO measures applied on your website.
97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.
After 16 Months
Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.
Traffic went from 0 to 78,000+ visits per month..
After 8 Months
Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.
Traffic went from 0 to 650+ visits per day.
After 3 Months
Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.
Traffic went from 6,000 to 14,000 visits per month.
Enhance your Search Engine Presence and draw Substantial Traffic to your website with Blue Media’s Accounting Industry SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.
SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.
SEO Strategy and Setup
SEO Campaign Buildout
How Does It Work?
Campaign Kick-Off
Once the contract is finalized, your dedicated SEO expert will handle your campaign.
We’ll swiftly set up an introduction call to delve into your goals.
This initial conversation is crucial for gathering the necessary details for your campaign’s launch, whether it’s gaining access to your current website or talking about website creation if you chose that option at checkout.
Strategic Onboarding
The early weeks play a pivotal role in determining the trajectory of your SEO campaign. Our devoted SEO experts will start by performing an in-depth keyword and competition research.
Using the findings from this analysis, we will outline an SEO strategy tailored for your website and goals.
Before presenting it to you for assessment and approval, this roadmap will be meticulously reviewed by another SEO strategist from Blue Media.
Execution
Right after our call, our SEO professionals will set in motion the strategic measures detailed in your roadmap.
As search engines recognize these fresh updates, you’ll likely notice a significant uptick in your website’s traffic and conversions, perhaps surpassing previous efforts.
It’s typically at this juncture that you as our Client truly grasp the profound effects of our masterfully executed SEO approach.
Data-Driven Refinement
As your campaign starts, we’ll keep a close eye on its performance to spot areas for improvement.
You’ll receive regular reports showing the progress we’re making and pointing out areas that could benefit from some changes.
These insights will help both of us understand where the campaign stands and where it could go, ensuring its success now and its potential for growth in the future.
Continuous SEO Campaign
The sustained success of an SEO campaign often hinges on “Content Freshness”—the regular updates added to your website.
These updates affect how often Google’s bots visit and review your site. We aim for a high frequency, indicating to Google that your site is always improving.
Regular and meaningful content is key here; the more often you update, the better chance your website has to increase its visibility and climb the rankings.
The SEO team has been great to work with since our humble beginnings a few years ago.
We have been able to acquire new clients, and new leads coming to us every day.
Danielle Miano (Director of Business Friendships)
As great as always, they have been extremely helpful with our new brand on both SEO and SEM.
With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.
Jacob Xi (Co-Founder)
blue media and their team have provided us with critical insight into our business.
Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!
The SEO team has developed the website from scratch and developed key sections for my business.
Now we’re getting more calls from potential clients. I’m very happy with everything so far and will keep doing business with blue media.
Dr. Jerry Blum (CEO)
The SEO team are experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with.
They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!
In a short period of time the SEO team has redesigned & re-optimized our website.
We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.
Russell Bryant (Founder/ CEO)
Why SEO Services Accounting Firms?
1
SEO helps Accounting firms rank higher in search engine results, making it easier for potential customers to find their products or services.
2
A well-optimized website signals professionalism and authority to both search engines and users. Accounting firms that invest in SEO create a stronger online presence, building trust with potential customers.
3
For Accountants with a physical location, local SEO ensures they appear in nearby search results, driving foot traffic and boosting engagement within the local community.
Why Blue Media?
Our team has been providing SEO services for over 20 years.
We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.
Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process
We'll help grow your business by executing a custom SEO strategy based on in-depth research.
Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.
Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.
For accountants working in markets with little competition, there’s a big opportunity to stand out online. When you’re not fighting against countless other Accountant Companies and Sole Proprietors, it’s much easier to get noticed — and quickly. With the right SEO strategy, you can take advantage of this and elevate your business to the next level.
Why Less Competition Means Faster Results
In a market where few businesses are optimizing their websites, your accounting firm and accountant individuals has a clear path to ranking well on search engines. Here’s why :
Smart SEO Strategies for Accountants in Low Competition Markets
Even though you’re in a less competitive market, it’s still important to approach SEO strategically. Here are some ways to make sure your firm gets the most out of its online presence:
Target Specific, Niche Keywords
Instead of going after broad, generic terms like “accounting services,” focus on long-tail keywords that describe the specific services you offer. For example, terms like “tax advice for small businesses” or “bookkeeping for freelancers” are more targeted and easier to rank for. Plus, clients searching for these phrases are more likely to convert, since they’re looking for exactly what you offer.
Optimize Your Website Content
You don’t need to do anything overly complicated—just make sure your website is search engine-friendly. This means using relevant keywords in your page titles, headers, as well as making sure your site loads quickly and is easy to navigate. When you combine a solid technical foundation with content that answers your clients’ questions, you’ll see results.
Create High-Quality, Relevant Content
Good content is still the key to SEO success, even in low competition markets. Regularly update your site with blog posts, guides, or FAQs that help answer common client questions. This could include topics like “How to Prepare for a Tax Audit” or “Best Practices for Small Business Accounting.” By providing value, you not only improve your search rankings but also build trust with potential clients.
Focus on User Experience
A smooth, easy-to-use website is critical for keeping visitors around. Make sure your site is simple to navigate, loads quickly, and offers a good experience on both desktop and mobile devices. A clean and intuitive user experience not only keeps visitors engaged but also helps your site rank better in search engines.
Importance of Mobile Optimization
Many potential clients will visit your site from their phones or tablets, so having a mobile-optimized website is crucial. A fast-loading, responsive design ensures that visitors on mobile devices have a good experience, which can improve both engagement and your search rankings.
In the accountant services industry, creating educational content is not just a nice-to-have—it’s essential. The financial services sector can often seem complex and intimidating to potential clients, and providing clear, informative resources helps to bridge that gap. For accountants, producing educational content can build trust, showcase expertise, and significantly improve search rankings, making it a critical SEO strategy.
Why Educational Content Matters in the Accountant Industry
Unlike other industries where consumers make quick purchasing decisions, people searching for accounting services often face complex financial questions or need long-term solutions. These potential clients are looking for more than just a service provider — they’re seeking guidance and a sense of trust that their financial matters will be handled professionally. This is where educational content shines.
Building Trust and Credibility
Accountants are in the business of handling sensitive financial information, and trust is paramount. Educational content—whether in the form of blog posts, guides, webinars, or video tutorials—allows accountants to demonstrate their expertise and knowledge in a way that is approachable for clients. For example, a detailed guide on “Tax Preparation for Small Business Owners” or an article explaining “Common Deductions for Freelancers” can provide immediate value to potential clients, positioning the accountant as a trusted advisor.
In an industry where trust is critical, this type of content can reassure clients that the accountant not only understands the intricacies of their field but is also committed to helping clients navigate their financial challenges.
Attracting Highly Targeted Traffic
Educational content serves as a powerful tool for bringing in organic traffic, especially when optimized for relevant, industry-specific keywords. Potential clients searching for answers to financial questions may come across blog posts or educational resources that offer the guidance they need.
For example, an article titled “How to Handle an IRS Audit” or “Understanding Depreciation for Real Estate Investors” can capture long-tail keyword traffic from individuals actively seeking that information. These visitors are highly targeted, as they are already looking for solutions or advice on accounting-related matters. If your content answers their questions, they are more likely to trust you with their accounting needs.
Creating Client Engagement and Conversions
Educational content does more than just attract visitors—it engages them. By addressing common pain points and answering key financial questions, your content keeps potential clients on your website longer, increasing the likelihood of them converting into paying clients.
For accountants, this means producing content that speaks to the most pressing concerns of their audience. Content ideas such as “What to Do If You Miss a Tax Deadline” or “Top Bookkeeping Mistakes Small Businesses Make” engage readers, provide real value, and encourage them to take the next step—whether it’s booking a consultation or signing up for your services.
Improving Search Engine Rankings
Search engines like Google prioritize websites that regularly produce high-quality, relevant content.
Accountant services can benefit from creating in-depth, evergreen content — such as “A Comprehensive Guide to Filing Business Taxes” or “What You Need to Know About Payroll Taxes”—which not only ranks well but remains relevant over time. As this content ranks higher in search results, more people will discover your site, leading to a steady stream of organic traffic.
Additionally, well-researched content is more likely to be shared by others, potentially earning backlinks from other reputable sites, which further enhances your search rankings.
Showing Specialized Knowledge
Accounting services often require specialized knowledge, such as expertise in tax law, corporate finance, or forensic accounting. By creating educational content, you can show your firm’s specific strengths. For instance, if you specialize in non-profit accounting, writing detailed articles like “Accounting Best Practices for Non-Profit Organizations” helps attract clients within that niche.
This kind of targeted content ensures that you’re attracting the right clients—those who need the exact services you offer.
How to Create Effective Educational Content for Accountants
While the benefits of educational content are clear, it’s important to produce content that is both engaging and optimized for SEO. Here are some tips for doing just that:
For accountants, there’s a natural ebb and flow to client demand that mirrors the financial calendar. Certain times of the year, like tax season or year-end reporting, see spikes in demand for accounting services. This cyclical nature makes optimizing for seasonal keywords one of the most important SEO strategies for attracting clients and improving search rankings.
In the accountant services industry, being proactive with keyword strategies can help firms stand out during peak times and sustain visibility when demand wanes. Here’s why and how seasonal keyword optimization can transform your business’s online presence.
Why Seasonal Keywords Matter in Accounting
Accountants often face a highly seasonal workload. From tax deadlines to year-end financial reviews, client needs tend to follow predictable patterns. By aligning your SEO efforts with these predictable peaks, you can ensure that your firm is visible exactly when potential clients need your services the most.
Preparing seasonal blog posts, such as “How to Prepare for Tax Season” or “5 Ways to Reduce Your Tax Bill This Year,” not only captures search traffic but also helps build trust with potential clients by offering valuable, timely advice.
How to Optimize for Seasonal Keywords
To effectively capture the surge in demand during key times of the year, accountants need to strategically optimize their websites and content for seasonal keywords. Here’s how:
Research Seasonal Keywords in Advance
Start by identifying the periods in the year when demand for accounting services spikes—primarily tax season, quarterly filing deadlines, and year-end reporting. Then, conduct keyword research to find specific search terms clients are using around these times. Tools like Google Trends and keyword research platforms can provide insights into when certain keywords start to rise in popularity. For example, “tax preparation services” will likely start gaining traction in January and peak by April.
Create Targeted Content for Peak Seasons
Once you’ve identified your seasonal keywords, the next step is to create content that specifically addresses those terms. For example:
By preparing content tailored to each season, you can capture traffic from clients who are actively seeking help for those specific needs.
Use Seasonal Keywords in On-Page SEO
Ensure that your seasonal keywords are used throughout your website’s on-page elements:
Refresh and Republish Content Annually
Accounting services like tax preparation and financial reporting come around every year, so make the most of your content by refreshing and republishing it annually. For example, update an existing post titled “Tax Preparation Tips for 2023” by adjusting the title, keywords, and content to reflect “Tax Preparation Tips for 2024.” This keeps your content relevant and allows you to capitalize on seasonal search traffic year after year without starting from scratch.
Monitor Keyword Performance
As tax deadlines or year-end approaches, monitor the performance of your seasonal keywords. If you see an uptick in traffic for certain keywords, adjust your content strategy accordingly to maximize visibility. Use tools like Google Analytics and Google Search Console to track how your pages are ranking for seasonal terms and make adjustments as needed.
The Long-Term Benefits of Seasonal Keyword Optimization
By focusing on seasonal keyword optimization, accountants can not only attract clients during peak periods but also create content that delivers long-term SEO benefits. Even when demand wanes, optimized seasonal content can continue to generate traffic and attract clients year-round, especially if it’s evergreen content like “How to Save on Taxes” or “Quarterly Tax Filing Explained.”
Moreover, regular seasonal content updates signal to search engines that your website is current, relevant, and valuable, which can help boost your overall search rankings even outside of peak periods.
For accountants, local clients are often the foundation of their business. Whether serving small businesses, individual tax clients, or specialized industries, being visible in your local market is crucial. This is where
Local SEO becomes an essential strategy. By optimizing for location-based searches, accountants can ensure they appear prominently when potential clients search for relevant services in their area.
Local SEO specifically tailors your online presence to attract people searching for accounting services nearby, making it one of the most effective ways to boost search rankings and grow your client base.
Why Local SEO Matters for Accountants
The accountant services industry is inherently local. Whether clients need tax preparation, audit assistance, or business consulting, they often prefer to work with someone nearby. For this reason, Local SEO is critical to ensure your accounting firm is visible to those searching for services in your area.
How to Implement Local SEO for Accountants
Optimizing for local SEO requires a few key steps. By following best practices, accountants can significantly improve their visibility for location-based searches and attract more clients.
Optimize Your Google Business Profile
One of the most important components of local SEO is setting up and optimizing your Google Business Profile. This free tool from Google allows you to manage how your accounting firm appears in search results and Google Maps. Make sure your profile is complete and includes:
Keep this information accurate and up-to-date, as Google relies on this data to provide relevant local search results.
Encourage and Manage Client Reviews
Positive reviews are a major factor in local SEO rankings. Ask satisfied clients to leave reviews on your Google Business Profile and other review platforms like Yelp. These reviews not only improve your rankings but also provide social proof that can convince potential clients to choose your services. Responding to reviews—both positive and negative—demonstrates that your firm is engaged and cares about client feedback, further building trust with future clients.
Use Location-Based Keywords
Including local keywords in your website’s content is essential for ranking well in local searches. Incorporate location-specific terms throughout your site, such as “tax services in [city]” or “accountant for small businesses in [region].” You can use these keywords in:
By optimizing your website with these local terms, you signal to search engines that your services are relevant to clients in your area.
Create Locally-Focused Content
Another way to improve your local SEO is by creating content that is relevant to your community. Write blog posts or guides that address local tax laws, business regulations, or financial trends affecting the region. For example, a blog post titled “Navigating Local Business Tax in [City]” will not only attract local business owners but also improve your local search rankings.
Hosting or participating in local events, such as tax workshops or small business seminars, and promoting these events on your site can also help your firm gain more visibility in the local market.
Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.
Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.
SEO for accountants optimizes your accounting firm’s website helping potential clients find your business when searching for accounting services. Accounting SEO includes strategies specific to the accounting industry, like targeting keywords related to accounting services, improving local search visibility, and building credibility.
Elements of SEO for accountants include:
Accountants need SEO to improve their online visibility, attract more clients, and stay competitive. Potential clients are increasingly relying on search engines to find accounting services, and SEO helps ensure an accountant’s website ranks higher in relevant search results, helping potential clients discover their services. Local SEO services for accountants are important because many clients prefer to work with firms in their area. By optimizing Google My Business listings and targeting location-specific keywords, accountants can attract nearby clients more effectively.
SEO for accounting firms drives targeted traffic to your website by focusing on keywords potential clients are searching for, increasing the likelihood of converting visitors into paying clients. SEO is a cost-effective marketing strategy that delivers long-term results without the ongoing expenses of paid advertising. A well-optimized website, coupled with positive online reviews and helpful content, builds trust and credibility, further establishing the accountant’s authority in the field.
Many accounting firms are already investing in SEO to increase their competitive edge, so firms without an SEO strategy may risk falling behind in search rankings, losing out on clients. SEO grows accountants’ client base so they stay competitive online.
The best way to set up accountant SEO services for your firm website is to hire an SEO firm to use SEO keywords for accountants, optimize your website, add local SEO and relevant content to your site, and improve technical SEO issues. Using Analytic tools and data,an SEO agency can adjust your SEO strategy to ensure your site works harder to reach potential new clients. An experienced SEO firm like Blue Media has the expertise and knowledge of SEO best practices to help you get more consistent results. If you have the knowledge and time, you can do it but it’s wiser to hire SEO experts to achieve the best results.
Local SEO services help accountants attract clients in their immediate geographic area because that is where most potential clients are searching for services. Many people and businesses prefer to work with local accountants due to convenience and the need for face-to-face consultations. By optimizing for local search terms like “accountant near me” or “CPA in [city],” accountants can appear in Google Maps and other location-based searches, increasing the likelihood of being found by clients in their area.
Local SEO services improve Google My Business visibility, ensuring that essential business information like location, hours, and contact details are easily accessible. Positive client reviews help to build credibility and trust with potential clients.
Local SEO increases visibility within a specific area, helps attract relevant traffic, and leads to more client inquiries, making SEO essential for accountants who rely on local clients to grow their practice.
Signs you may need accountant SEO services for your accounting firm are:
If your website isn’t receiving significant organic traffic, it may indicate that your SEO strategy isn’t working. SEO services should increase your site’s visibility and attract more visitors by improving your search engine rankings.
If your firm doesn’t appear in local search results like “accountant near me” or “CPA in [city],” you’re missing out on valuable leads. An SEO agency can optimize your website and Google My Business profile to help you rank better in local searches.
If your firm has few reviews or negative reviews, it can hurt your reputation. SEO services can help manage reviews to boost your local SEO. Positive reviews help build trust and improve search rankings.
If visitors are quickly leaving your website without engaging, this indicates poor user experience, slow load times, or irrelevant content. SEO services can optimize your site for better user engagement, reducing bounce rates.
If your competitors are ranking higher in search results for important keywords, you need to change your SEO efforts. SEO services help you stay competitive by optimizing your website.
If your firm relies heavily on paid ads for traffic and leads, SEO services offer a more cost-effective, long-term solution by increasing organic traffic and reducing reliance on paid advertising.
If you are facing these challenges, investing in accountant SEO services can help you attract more clients, improve your website’s visibility, and stay competitive in your local market.
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