SEO Services for Family Law Firms
We Are Based in San Diego
SEO Services for Family Law Firms and Attorneys
Call (858) 735-1198
We Focus Our SEO on Family Law
Our specialization enables us to understand the unique needs of your family law, offering you the advantage of working with dedicated SEO experts.
Results You Can Count On
Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.
Up to 350% and more conversions are likely to happen with SEO measures applied on your website.
97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.
Some of our SEO results
After 16 Months
Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.
Traffic went from 0 to 78,000+ visits per month..
After 8 Months
Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.
Traffic went from 0 to 650+ visits per day.
After 3 Months
Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.
Traffic went from 6,000 to 14,000 visits per month.
Enhance your Search Engine Presence and draw Substantial Traffic to your website with Blue Media’s family law SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.
- Be Found Through Search Engines
- Amplify Your Website Traffic
- Secure More Inquiries & Transactions on Your Website
SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.
SEO Strategy and Setup
- We Identify Growth Opportunities & Build Strategies Based on This
- Website Analysis Used to Build Strategy
- Competitor Analysis to Build Strategy
SEO Campaign Buildout
- SEO Content Strategy & Buildout
- SEO Roadmap Creation and Execution
- Site Structure Buildout
- Weekly SEO Optimizations
- Weekly/Bi-weekly Calls
- Quick Response Times
- Dedicated SEO Specialist
- SEO Conversion Tracking Setup
- Monthly SEO Reports
- On-Going Reporting of Progress
How Does It Work?
Campaign Kick-Off
Once the contract is finalized, your dedicated SEO expert will handle your campaign.
We’ll swiftly set up an introduction call to delve into your goals.
This initial conversation is crucial for gathering the necessary details for your campaign’s launch, whether it’s gaining access to your current website or talking about website creation if you chose that option at checkout.
Strategic Onboarding
The early weeks play a pivotal role in determining the trajectory of your SEO campaign. Our devoted SEO experts will start by performing an in-depth keyword and competition research.
Using the findings from this analysis, we will outline an SEO strategy tailored for your website and goals.
Before presenting it to you for assessment and approval, this roadmap will be meticulously reviewed by another SEO strategist from Blue Media.
Execution
Right after our call, our SEO professionals will set in motion the strategic measures detailed in your roadmap.
As search engines recognize these fresh updates, you’ll likely notice a significant uptick in your website’s traffic and conversions, perhaps surpassing previous efforts.
It’s typically at this juncture that you as our Client truly grasp the profound effects of our masterfully executed SEO approach.
Data-Driven Refinement
As your campaign starts, we’ll keep a close eye on its performance to spot areas for improvement.
You’ll receive regular reports showing the progress we’re making and pointing out areas that could benefit from some changes.
These insights will help both of us understand where the campaign stands and where it could go, ensuring its success now and its potential for growth in the future.
Continuous SEO Campaign
The sustained success of an SEO campaign often hinges on “Content Freshness”—the regular updates added to your website.
These updates affect how often Google’s bots visit and review your site. We aim for a high frequency, indicating to Google that your site is always improving.
Regular and meaningful content is key here; the more often you update, the better chance your website has to increase its visibility and climb the rankings.
SEO Services Offered
- Family Law Keyword Research
- Long-Tail Keywords for Family Law Niches
- Family Law SEO Content Production
- Geo-targeting and Local Business Listings
- Family Law Website User Experience (UX)
- Backlink Strategy
- Google My Business Optimization for Family Law
- Content Optimization for Family Law Firm Websites
- Website Development for Family Law Firms
- Schema Markup for Family Law Firm Services
- SEO Audits for Family Law Websites
- Family Law Blogging and SEO
- Rich Snippets for Family Law Firm Reviews
- Seasonal SEO Strategies
- Multilingual SEO for Diverse Client Bases
- Trending Topic Analysis
- Conversion Rate Optimization for Family Law Websites
- Mobile SEO for Family Law Websites
- Family Law Firm Website Branding and Design
- Reviews and Testimonials Management
- Multi-location SEO for Family Law Firms
- Accessibility Optimization for Family Law Websites
- Family Law Marketing Automation Tools
- Image Optimization for Family Law Websites
- Internal Linking Strategy for Family Law Content
- SEO Analytics and Performance Tracking
- Competitive Analysis for Family Law SEO
- Family Law Firm Landing Page Optimization
- Page Speed Optimization for Family Law Firm Sites
- Core Web Vitals for Family Law Firm Sites
- SEO for Family Law Video Content
- Website Customer Journey Optimization
The SEO team has been great to work with since our humble beginnings a few years ago.
We have been able to acquire new clients, and new leads coming to us every day.
Danielle Miano (Director of Business Friendships)
As great as always, they have been extremely helpful with our new brand on both SEO and SEM.
With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.
Jacob Xi (Co-Founder)
blue media and their team have provided us with critical insight into our business.
Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!
The SEO team has developed the website from scratch and developed key sections for my business.
Now we’re getting more calls from potential clients. I’m very happy with everything so far and will keep doing business with blue media.
Dr. Jerry Blum (CEO)
The SEO team are experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with.
They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!
In a short period of time the SEO team has redesigned & re-optimized our website.
We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.
Russell Bryant (Founder/ CEO)
Why Blue Media for Family Law Firms?
Experience
Our team has been providing SEO services for over 20 years.
Specialization
We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.
Tailored
Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process
Increase Your Visibility
We'll help grow your business by executing a custom SEO strategy based on in-depth research.
Reduce your costs
Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.
Increase your conversions
Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.
Smart SEO Strategies for Family Law Firms to Compete in Crowded Markets
Family law is a competitive field, and for smaller or newer firms, it can feel like an uphill battle to stand out. Established law firms with big marketing budgets tend to dominate the most popular keywords, often leaving smaller firms to wonder if they can even make a dent in the search rankings. But there’s a smarter approach for those who want results without an overwhelming SEO spend: focus on “low-hanging fruit.”
By targeting specific keywords and topics that larger firms might overlook, you can increase your visibility, attract new clients, and start building momentum in the market. Here’s how family law firms can use this approach to drive conversions right away.
- Find High-Intent Keywords That Larger Firms Ignore
Most big firms target broad keywords like “family lawyer” which are tough to compete with. Instead, focus on specific, high-intent keywords that larger competitors often overlook. For example, “Child custody lawyer for relocation cases” may be a good keyword to target that will allow you to rank high in the search results. These types of keywords tend to attract people who are actively looking for solutions. - Prioritize Localized Searches
Family law services are deeply rooted in the local community. Clients generally want someone nearby and familiar with the area’s unique court systems and regulations. While larger firms often focus on big metro areas, smaller firms can target specific neighborhoods or suburban communities to stand out.
Consider adding dedicated pages for each town, suburb, or even neighborhood you serve. For instance, if you’re in a large metro area, create pages for nearby communities where families may be looking for specialized legal help. - Use FAQs to Answer Specific, Action-Oriented Questions
Potential clients often search for answers to very specific questions related to their situation. A well-organized FAQ page can capture these high-intent queries, often bringing in clients who are serious about hiring a lawyer and simply need guidance. - Highlight Client Testimonials to Build Trust
In family law, trust is crucial. While large firms may have brand recognition, smaller firms can build credibility with thoughtful client testimonials. Encourage satisfied clients to leave reviews on Google and feature a selection of these testimonials on your website.
Google Business Profile Optimization and Review Management Are Essential for Family Law Firms
When it comes to finding a family lawyer, potential clients typically seek out someone local who can handle sensitive issues like divorce, child custody, and spousal support. In such a competitive and deeply personal industry, appearing trustworthy, approachable, and reputable is critical. For family law firms, optimizing your Google Business Profile (GBP) and actively managing client reviews can make a world of difference in visibility, credibility, and attracting clients who are ready to hire.
Here’s why optimizing your GBP and managing reviews is essential for family law firms and how it can give you a competitive edge.
- Boost Local Visibility in Search Results
Family law is a highly localized service—most clients want a lawyer nearby who knows the ins and outs of the local legal system. Google prioritizes locally optimized profiles in search results, especially for users searching with location-based terms like “divorce attorney near me” or “child custody lawyer [City].”
- Establish Trust with Positive, Thoughtful Reviews
Trust is paramount in family law. Potential clients are likely going through sensitive and emotional circumstances and want to work with a lawyer they can trust. Google reviews provide social proof, helping clients get a sense of your firm’s professionalism, empathy, and success in handling similar cases. A profile with consistent, positive reviews can have a powerful impact on decision-making.
- Increase Credibility and Stand Out in a Competitive Market
In family law, clients are usually researching multiple attorneys before making a decision. A high-quality Google Business Profile with a solid review portfolio can set you apart from competitors, even those with bigger marketing budgets. Since family law clients often prioritize trust and reliability, seeing strong reviews on a well-optimized GBP can make all the difference.
How Client Testimonials and Case Studies Can Boost SEO and Build Trust for Family Law Firms
For family law firms, building trust is crucial. Clients are often dealing with deeply personal, life-changing situations and want to know they’re choosing the right attorney to guide them. In this competitive field, testimonials and case studies can set a firm apart by not only helping potential clients feel more confident but also enhancing search engine visibility. By effectively using client testimonials and anonymized case studies, family law firms can create a powerful SEO and trust-building strategy that attracts new clients.
- Boost Local SEO and Drive High-Intent Traffic
From an SEO perspective, testimonials and case studies can help attract high-intent, localized traffic to your site. Prospective family law clients often search for specific terms that align closely with their needs, such as “high-conflict custody lawyer” or “spousal support lawyer for stay-at-home parents.” Creating case studies and sharing testimonials that include these terms or describe similar scenarios can help your site rank higher for these valuable, niche keywords. - Highlight Experience and Results with Detailed Case Studies
For potential family law clients, seeing how a firm has successfully handled cases similar to theirs can be the deciding factor in reaching out. Case studies allow you to share detailed accounts of your work and highlight successful outcomes, showcasing your expertise in a way that resonates with prospective clients. - Stand Out in a Crowded Market with Social Proof
The legal industry is competitive, and family law is no exception. For clients comparing several local firms, a strong reputation backed by positive testimonials and case studies can make a lasting impression. Potential clients may gravitate toward a firm that feels relatable and has evidence of successful outcomes, as opposed to one with just a standard service description. - Encourage Positive Reviews and Monitor Your Reputation
Online reviews are an important form of social proof that potential clients look for before reaching out. In family law, where clients want reassurance, seeing positive feedback from others who have been through similar legal situations can significantly impact their decision.
Meet The Founders
Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.
Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.
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Our Headquarters
Blue Media Marketing, Inc.
Contact Us
4788 Harbinson Ave La Mesa, CA 91942